6 Thoughts: 5 days in to my 365 project

I’m all of 5 days into my 365 Project. That means 360 days left and I’ve completed 1.37% of this project. Daunting, much? Jokes aside, I’m enjoying it so far (under a week of it!), and the response has been great from my twitter audience, Facebook friends, instagram, Jewish and non-Jewish. It’s been kind of eye-opening.

But it’s gotten me thinking. So here are well, some thoughts:

1. I’m only 5 days in??

Will I be able to stick this through? I also only have a certain number of  scarves – am I going to run out? Is it ok to repeat? How creative can I really be? I also only have certain amount of clothing and this isn’t a fashion project, so I’m not going out to buy a whole new wardrobe.

2. Already feeling creative

On the plus side, I’ve already been a little more creative trying things I haven’t tried before. It may be out of fear that I’ll run out of ways to tie/scarves, so I may as well try something different now so that my usual styles won’t get old too quickly.

3. A Selfie project

This is something I’m kind of struggling with a little. I don’t want this to be a “selfie” project, and I don’t want it to seem like a vanity thing. That’s why you’ll see that in most pictures (by most it means 4/5) I’ve hidden my face by my phone and taken it as a selfie in the mirror. I kind of like it (and I like my cellphone cover). It’s also difficult to not look awkward smiling at yourself or too angry/sad, I can’t quite get that elegantly-looking-off-to-the-side thing going.

4. Am I doing this right??

This is more of an online logistics thing. I’m currently posting on twitter, instagram and a Project 365 page on my blog. Today I posted a picture to my personal Facebook profile, and while it has gotten a lot of likes and comments – will it not be spammy in a couple of days (or weeks)? Should I be uploading it into an album? Or should I just create a separate Facebook page purely for this project? Goodness, I don’t even have a hashtag (and do I need one?? I mean, for instagram at least?). I’m worried about the page element on my blog. It’s currently a gallery, but I’m worried it might get a bit long and extensive even a month down the line (let alone 12). I’m thinking of doing weekly blog post updates – is that perhaps the best way to do it? I really just want to find the best medium of getting this across without spamming my different friends across different platforms (and trust me, they all work so differently). Gosh, I work in Social Media, surely I’d be able to figure this out?

If you’re a Facebook friend please – would you feel spammed if I posted this every day? Guys, is it too much to create a Facebook page? I’m really struggling with this. (And may this be the biggest struggle I have to deal with in my life). I’m overthinking it, right? right.

5. Tutorials?

I’ve been asked by a handful of people already if I could do some video tutorials. I don’t know how I feel about this for so many reasons. Firstly, I hate the sound of myself recorded (I realised I sound like a 5year old girl when I uploaded an instagram video of Greg and I while we lit our Channukah candles. Also, I am incredibly inspired by a woman who has a blog all about scarf tying. I’ve learned so much from her blog, Wrapunzel, that I’d feel like a bit of a cheat creating my own videos. At the moment, I’m just directing people to her.

6. all about apps

So I thought I’d look for a phone app to help me keep track of  the days and put them all neatly into a calendar format, but I struggled to find one. The one I’ve been using has just been a bit annoying. I want to say maybe I need a new one, but it’s just more of a mission. I’m so worried about which platforms to post on, I don’t really need another redundant one.

Also with apps, I’m kind of editing my pics (by edit I’m really just adjusting the contrast, cropping and adding text) using an app called PicsArt. It does a lot of cool things, and I’m definitely not using it to it’s full capability yet, but maybe I will for other things. I’d love to buy the A Beautiful Mess app, which costs all of $1. It’s all sorts of beautiful. I’m just too lazy to add my card details to the app store, incase I click things by mistake.

Phew.

Anyway, so that’s where my thoughts are at regarding this project. I’d really love to hear feedback from you, and I know a lot of you read this because you tell me so when you see me, so your input would really be greatly appreciated.

Bathroom selfies for the win. PS don't tell me colleagues

Bathroom selfies for the win. PS don’t tell me colleagues

Have a super Wednesday everyone 🙂

Relationships: It’s not all “what you see is what you get”

Yesterday Greg and I took some time to celebrate his post exam freedom and just reconnect. It was a much needed experience that required some selfies:

View this post on Instagram

Post exam drinking party!

A post shared by Greg Gelb Magician (@greggelb_magician) on

I was particularly intrigued by the amount of social media “traction” these pictures were getting. So many likes, from so many of our friends.

But no-one knows what really happened that day. How I had such an awful day. How we fought. Had a long crying conversation together. How I expressed my concerns that we’d become boring, and a little bit distant. How I was super vulnerable and weepy and the tears just wouldn’t stop streaming down my face, even once our discussion had concluded. (And listen, I’m really not “that” type of girl)

Because we don’t air our dirty laundry. Nobody knows these things. Our Social Media profiles are like our personal little “highlights” real. I don’t think that’s a bad thing. I like to remember the good times and memories. Selfies are for the smiley moments, not the mopey ones. While a difficult discussion and a bit of a cry might shape me into thinking of something differently, I don’t need to remember the sadness.

It just got me thinking, and I found it very interesting regarding what we choose to show the world. I know I do it. I love posting happy pictures of Greg and I. Certain things are for Facebook, some for twitter, some for instagram, some for the blog, and some for a combination of the above. I’ve also come across so many articles in magazines about Social Media envy. You’ve never thought that there could be such a thing? Those feelings when you see someone just got engaged/married/had a baby/bought a house/got a new job? We all see these things.

But you just don’t know, do you. I guess you need to give people the benefit of the doubt. Everybody has their own struggles, and I know that if (as the old saying goes) we all threw them into a pile, and saw the problems of others – we’d very promptly pick our own ones back up, and be very thankful for them.

Some ladies bloggers on twitter the other day hosted #nofilterday and encouraged people to share pictures of themselves first thing in the morning before their coffee, without make up, or that pile of dishes that got left in the sink, the mess in their homes. A reminder that we’re not all perfect, despite what is “perceived” online (and sometimes even in person).

Greg and I are fun people individually, and also as a couple. We like to do fun things and take pictures while we’re out, as little reminders to ourselves. Even in person we are light-hearted, laugh at one another and joke around. But it’s not always like that. Our relationship isn’t perfect. It’s just that you don’t need to parade these things into internet-universe. It’s not about being “fake” or about censoring our lives (and relationship), it’s just that some things are personal and we like to keep them private.

We’re incredibly happy and in love and all that jazz. But we’re also real, we also fight, we also argue, we also cry. Sometimes we’re mean, we make sure to apologise, to acknowledge when we’re wrong and when to listen. And sometimes we get all of that really wrong. We’re not perfect, but I like us a lot.

Vintage Social Networking Posters

Remember vintage ads such as these? (OK, maybe not literally remember these ads, but ads such as these)

vintage_ad01 vintage_ads2

qwdqwdqwdqwd

It’s all this old school advertising, sometimes for things that today we’d never even heard of. Yet it’s interesting to see the brands/products that have stood the test of time (like that colgate one or vintage Coke ads). So when I saw these vintage style posters for today’s Social Networks, I couldn’t help but share them with you.

vintage-youtube vintage-twitter vintage-skype vintage-facebook

 

I love the use of vintage imagery in these (is that what a computer would have looked like in the 50’s? As far as I know the first computer was the size of a whole room!), especially the logos. Did you see that chicken as the twitter icon?!

I remember the days before facebook (it only came about when I was in my final year of high school). I only signed up for twitter like 2 years ago. Can you imagine not  finding any video clip on youtube? Last night as an example, Greg and I couldn’t download the final episode of the Survior season we were watching (where they announce the winner!) so we just found it on youtube. Do you ever think or wonder which of these Social Networks will stand the test of time? Or will there undoubtedly, one day, be something bigger and better that comes along? Who knows.

 

A mini (virtual) Cape Town holiday

Everyone should know how much I love Cape Town; and not just loooooove Cape Town, but I’d consder it borderline obsessed. (OK, ecept when she is moody and the weather is temperamental). I also love a good campaign. So here Cape Town Tourism has done the best thing I’ve read about in ages.

Basically you send your facebook profile on a holiday to Cape Town! You sign in using your facebook, select your interests and off you go…

Your profile goes on a 5 day holiday to Cape Town, and you get an email update every one of those days to tell you what your profile has been up to. Including photos!

Find the app here. Oh you can also win a trip to Cape Town. That’s actually kinda the point of it all.

“So all you do is sit on Facebook all day?” Umm. No.

Where does someone go when they want to comment/ask a question/or complain to their favourite brand or local shop? Usually they hop straight onto one of the brands social media platforms. They like to get quick responses, yet find it hard to believe, and forget to think about the fact that someone actually has to be manning those accounts. Usually, the company themselves don’t have the time to do this themselves and employ someone to do just that!

At the moment I manage the social media accounts of 5 different clients. Some only have Facebook, others have gone the whole hog with Facebook, Twitter, Youtube, Google+ and Pinterest. I update each social media platform of each client daily. It gets time consuming. Especially when it comes to weekends, and I spend a good while scheduling posts for each account, for each platform for over the weekend. If you do the maths, and I’m scheduling 1 post a day, to 4 different platforms, for each client… you can see that this alone takes some time.

Social Media Icons

I don’t spend hours at a time just sourcing content to post onto the pages of clients. No, no. At about the middle of the month, we start preparing for the posts which are going to be posted the following month. On my first day of work in July, I was already preparing content calendars for August. This method works really well, instead of sourcing content for an hour every day (per client), you spend a couple of days the month before to prep the following months calendar. Often, you have to keep making changes because the client doesn’t like this, or would prefer a post like that, so you keep editing until they approve the content. These calendars in and of themselves are very time consuming, yet in retrospect save you time in the long run.

Not only do we have to post, but we also have to respond to facebook posts, comments, and inbox messaged (our 1 client is a fertility clinic, and I once had to respond to a message from a woman asking how to give birth to twin boys. For reals.) Twitter I sometimes feel is a bit chaotic. Every second people are posting tweets which I have to keep up with. I have to follow the timeline of each client and interact with media, bloggers and other people we follow.

tweet deck example

Above is what my tweetdeck looks like, its a program that allows me to manage many twitter accounts at once. These are only some of the columns, I have about 2 or 3 for each client which needs to be watched, as well as a column for scheduled tweets.

On top of all of the above I help develop strategies, come up with competitions, liaise with bloggers for forms of digital PR. We write monthly reports for the client to let them know how their pages are doing. We come up with digital PR events which need to be approved by the client and then actual implementation!

I recently experienced an interaction on twitter, that really showed me what a difference good community management can do. I have a voucher for yuppiechef which I need to spend. My eye caught these gorgeous salt & pepper shakers in the shape of paint tubes. I tweeted about how I loved them, but asked if people thought it was worth it. I wrote “yuppiechef” in the tweet, but hadn’t actually “mentioned” them with @yuppichef. They picked it up, and responded. Note their tone, and without even mentioning which product I was talking about – they knew.

and below see the interaction I had with them yesterday.

Note how they offered to extend my voucher? How can I not love yupiechef after all this with such a great and friendly interaction via twitter, which I never even initiated!

So no, I dont “just sit on Facebook all day”, I really do a whole lot more.

What I Have Learned on Pinterest.

In my just-over-a-month of Pinterest perusal I have come to see, learn, love and pin many things. But the one thing that really became clear to me was an observation about Americans.

They love 3 things:

1. Chocolate Chip Cookie Dough.

Chocolate Cookie Dough Brownies

Chocolate Cookie Dough Brownies

Chocolate Chip Cheesecake

Chocolate Chip Cheesecake

Eggless Cookie Dough

Eggless Cookie dough (i.e it’s safe to eat, as is!)

2. Peanut Butter.

Peanut Butter Pie

Peanut Butter Pie

Peanut Butter Cups

Peanut Butter Cups

3. Oeros.

Oreo Truffle Cupcakes

Oreo Truffle Cupcakes

Oreo Cheesecake Cupcakes

Oreo Cheesecake Cupcakes

In no specific order, and in any possible combination.

Peanut Butter wrapped Oreo in a Chocolate Chip Cookie

Oreo peanut butter chocolate chip cookie brownies

Seriously, all you have to do is type in “peanut butter oreo chocolate chip” and you’ll find plenty gluttonous options! Or of course, you could stick to any one (or two) of the above and see what you can find.

An accurate observation, if I do say so myself.

I have a day job, and if that’s not adult, I don’t know what is!

I have officially been a working girl for the last month. And its been really exciting! I’ve even gotten my first paycheck! (which is sitting on my desk at work, stained with soy sauce from a sushi lunch…)

It’s a really great little Online Marketing company in town, there’s about 40 people in total. (The company is launching their new branding tomorrow, so keep your eyes peeled!) In the Social Media department we’re the sweetest little team of 4. We work really well together, we’re all super chilled, and it really just makes your day a lot better having good people to work with. Thankfully every day I’ve gone to work happy – even Mondays!

Working in Sociasl Media you might assume I sit on Facebook all day. But I don’t really. I do manage the pages of a couple of our clients – this is community management. It’s kind of like a huge ego boost – waiting to see how many likes/comments/shares a post gets. Today, a simple post got 78 comments!

Facebook Post 78 comments

We have also had to do content calendars. Did you know that people actually plan their facebook/twitter posts for the upcoming months? Well I didn’t! And I’ve been doing plenty of that, scowering the internet for content relevant to our clients. It’s best when it involves using Pinterest for inspiration 🙂

We also of course develop Social Media strategies for clients. This is new to me considering I have no marketing background. Despite this, and the learning curve it brings, I’m really enjoying it. Strategy makes you think. Think, think, think.

My Department head sees me being a media liason on top of all this. I means that I’ll be organising giveaways, events, liasing with bloggers, doing mdia drops etc. It all sounds pretty exciting! Our first client proposal has just been signed off, so I should be starting with all that pretty soon!

I love my job, I love my team, I love what I’m doing.
And it’s nice to not dread getting up in the morning (aside for the physically getting up part.)