Paying for Chocolate with Good Deeds

I really like this concept that I saw on a friends blog. The “Generous Store” and the concept was created by the chocolatier Anthon Berg. Instead of prices attached to the boxes of chocolates, there were pledges for good deeds such as “making breakfast in bed for a week” or “not talking behind my girlfriends back for a month”. Then at the “till” you signed onto Facebook via the provided iPads and publicized your purchase for the world to see 🙂

The shop was only open for a day though, but still. The video is really worth the watch. It would be cool to see chocolate being bought for pledges of bigger and grander gestures of good deeds. Perhaps one day. Even so, for one day only, chocolate made a change in someones life 🙂


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